Gamers competing at the Iron Wild Frontier arena in London

London · Esports · Game Studio

Where competitive gaming gets serious

From our Holborn HQ we coach esports rosters, produce broadcast-grade tournaments, and build original games. One frontier for players, studios and brands across the UK.

+44 20 7566 482754 Hatton Garden, Holborn, London EC1N 8HP
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Who we are

A studio built by players, for players

Founded in 2013 above a print shop in Hatton Garden, Iron Wild Frontier has grown into a full-stack gaming company. We bridge grassroots competition and professional production — running league nights, training pro teams, and shipping titles played by millions.

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Years competing

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Tournaments produced

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Players coached

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Hours streamed

What we do

Services for every kind of player

Whether you are an aspiring pro, a publisher with a launch deadline, or a brand chasing Gen-Z, we have a team for it. Transparent pricing, no long lock-ins.

Esports Team Coaching

Esports Team Coaching

VOD review, scrim scheduling and mentality work led by ex-tier-1 players across Valorant, League and CS2.

From £65 / 90-min session

Tournament Production

Tournament Production

End-to-end broadcast: casters, observers, multi-cam stage, graphics package and live admin for online or arena events.

From £4,500 / event

Game Development Studio

Game Development Studio

Original titles and co-dev in Unreal and Unity, from rapid prototypes to full Steam and console releases.

Project quotes from £18,000

Streaming & Content

Channel strategy, edited highlights and shortform for creators who want to grow without burning out.

Retainers from £900 / month

Frontier Gaming Lounge

40 RTX battlestations, racing rigs and a console den in the heart of Holborn — open seven days a week.

Day pass £18 · Members £42 / month

Custom Rig Builds

Hand-assembled tournament PCs, tuned and benchmarked, with a two-year on-site warranty across London.

Builds from £1,250

Selected work

Milestones on the frontier

A look at the projects that defined how we work — from a community LAN to a nationally televised final.

  • Frontier Cup launches
    2021

    Frontier Cup launches

    Our first open Valorant LAN drew 256 entrants to a Camden venue and 90,000 concurrent viewers on Twitch over the weekend.

  • Hatton Garden Lounge opens
    2022

    Hatton Garden Lounge opens

    We converted two floors on Hatton Garden into a 40-seat gaming lounge, now home to weekly league nights and youth academies.

  • Ironclad ships on Steam
    2023

    Ironclad ships on Steam

    Our debut co-op roguelite hit Very Positive on Steam within three weeks, selling 120,000 units in its launch quarter.

  • National Collegiate Finals
    2025

    National Collegiate Finals

    We produced the broadcast for the UK university esports finals — a four-camera arena show watched by 1.4 million across the season.

Word on the street

Players and partners on Iron Wild Frontier

Hundreds of teams, creators and publishers have trusted us with their biggest moments.

  • Six weeks of coaching took our roster from open qualifiers to a top-four regional finish. The VOD reviews were brutal in the best way.

    M

    Marcus T.

    Croydon, London · March 2025

  • They ran our 200-team online tournament without a single delay. The broadcast looked like a televised major.

    P

    Priya R.

    Manchester · January 2025

  • The lounge is my second home. Clean rigs, zero lag and a community that actually wants you to improve.

    D

    Daniel O.

    Islington, London · November 2024

  • As a publisher we needed a co-dev team that could move fast. Iron Wild Frontier shipped our DLC two weeks early.

    S

    Sofia L.

    Brighton · September 2024

  • My custom build benchmarks higher than anything I priced elsewhere, and they set it up at my flat in Holborn the same week.

    A

    Aaron K.

    Holborn, London · July 2024

  • Their content team grew my channel from 3k to 40k subscribers in five months without any clickbait nonsense.

    H

    Hannah W.

    Leeds · May 2024

  • Six weeks of coaching took our roster from open qualifiers to a top-four regional finish. The VOD reviews were brutal in the best way.

    M

    Marcus T.

    Croydon, London · March 2025

  • They ran our 200-team online tournament without a single delay. The broadcast looked like a televised major.

    P

    Priya R.

    Manchester · January 2025

  • The lounge is my second home. Clean rigs, zero lag and a community that actually wants you to improve.

    D

    Daniel O.

    Islington, London · November 2024

  • As a publisher we needed a co-dev team that could move fast. Iron Wild Frontier shipped our DLC two weeks early.

    S

    Sofia L.

    Brighton · September 2024

  • My custom build benchmarks higher than anything I priced elsewhere, and they set it up at my flat in Holborn the same week.

    A

    Aaron K.

    Holborn, London · July 2024

  • Their content team grew my channel from 3k to 40k subscribers in five months without any clickbait nonsense.

    H

    Hannah W.

    Leeds · May 2024

Get in touch

Let’s build something on the frontier

Tell us about your team, event or game. We reply to every enquiry within one business day.